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Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We're looking for a CRM Marketing Specialist to manage and optimize multi-channel campaigns (email, SMS, push, in-app) using Braze. You'll segment users, personalize communications based on customer journey stages, and work closely with marketing, product, content, and support teams.
As a CRM Specialist you will:
- Design and manage CRM campaigns across channels (email, SMS, push notifications, in-app, etc.) using Braze
- Segment user base and personalized communications to match customer journey stages.
- Collaborate with marketing, product, content, and customer support teams to align CRM activities.
- Monitor and analyze campaign performance, customer behavior, and CRM KPIs to drive continuous improvement.
- Maintain and improve customer data
- Develop and implement A/B testing plans for campaign optimization.
- Report regularly on CRM metrics including open rates, click-through rates, conversions, and retention.
- Assist in loyalty and re-engagement strategies for different user segments.
Desired Candidate Profile
The ideal candidate will have:
- Bachelor s degree in relevant field
- 2 4 years of experience in CRM or lifecycle marketing, preferably in digital platforms or e-learning.
- Hands-on experience with CRM Braze.
- Strong data analysis and reporting skills using tools like Excel, Google Analytics, Power BI or Looker Studio.
- Proficiency in customer segmentation and journey mapping.
- Excellent communication skills in both English and Arabic is a plus.
- Detail-oriented with strong organizational and project management skills.
- Familiarity with GDPR and other data privacy regulations.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- CRM Specialist
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Almentor
About almentor: Founded 2016 with a singular vision of empowering lifelong learning and personal growth for all, through accessible and impactful education, almentor became the leading online learning platform that offers a high-quality education to learners around the world. Our Mission : almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.