Culinary & AFH Category Manager

Kraft Heinz Company

Employer Active

Posted 4 hrs ago

Experience

3 - 8 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities:

  • Develop an understanding of market, competition, consumers and customers through the analysis of market and consumer research to drive the business and take corrective actions when needed.

  • Partner with Marketing Head in developing Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L

  • Drives and creates competitive gaps through business efficiency improvements at every step of the value chain.

  • Develop marketing execution plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution.

  • Ensures that brand plans are executed on time and flawlessly on-time in full.

  • Ensure consistent brand look and feel across in line with Brand Guideline

  • Monitor brand performance and develop consumer insights through research tools and reporting

  • Leads brand performance tracking & monthly brand audit

  • Lead, align and monitor marketing campaigns from planning to execution while being consistent with brand objectives and JTBD

  • Support annual budgeting, and quarterly forecasting.

  • Lead brand NPD, VE initiatives, and RGM: including idea generation, preparation of business plans, P&L management, and post launch audits.

  • Track NPDS/ innovations and keep close monitoring and take corrective actions when needed.

  • Develop and implement advertising, POS, publicity, and consumer promotion plans.

  • Develop and implement product and packaging updates.

  • Communication and coordination across cross-functional teams including: Brand Build, Sales, Operations, R&D , PMR, R&D, Procurement, supply chain teams

Desired Candidate Profile

Qualifications:

  • Bachelor s degree in marketing or business administration.

  • Brand management experience in FMCG or similar accountabilities

  • 3-5 years in marketing experience

  • Strong analytical skills and data-driven thinking.

  • Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across regions and functions.

  • Result driven and consumer oriented.

  • Proactive approach in resolving problems and challenges.

  • Strong leadership skills

  • Strong project management experience on NPD and creative/advertising

  • Strong analytical and creative thinking skills.

Company Industry

  • FMCG
  • Foods
  • Beverages

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Culinary & AFH Category Manager

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com

Kraft Heinz Company

The Kraft Heinz Company is looking for a Culinary & AFH Category Manager to lead the Culinary Category: Tomato Paste, Ready to Cook Sauce, and Vinger & Away from Home channel.

https://heinz.wd1.myworkdayjobs.com/en-US/KraftHeinz_Careers/job/El-Tagamoa-El-Khames-Commercial-Office/Culinary---AFH-Category-Manager---A-T_R-102110