CVM Analyst

Circles.Life

We are looking for a data-savvy and detail-oriented CVM Analyst to support the customer value management engine for our new digital telco brand in the MENA region. This role plays a key part in driving customer engagement, retention, and monetization by translating complex data into actionable insights, launching targeted lifecycle campaigns, and continuously optimizing performance across key CVM KPIs.

The ideal candidate brings hands-on experience in customer segmentation, campaign analytics, and lifecycle marketing, along with strong technical capabilities in SQL, Python / R, and BI tools.

What you ll be responsible for:

• Lifecycle campaign execution: Support the design, launch, and tracking of customer lifecycle campaigns across digital, contextual, and outbound channels, such as targeting acquisition, in-life management, churn prevention, and reactivation

• CVM execution: Assist in the execution of data-driven CVM strategies to increase ARPU and reduce churn by identifying up-sell and cross-sell opportunities through deep behavioral analysis

• Performance monitoring: Build and maintain campaign performance trackers for various lifecycle stages and monitor KPIs to flag deviations, trends, and anomalies

• Advanced analytics & modeling: Partner with data teams to co-develop churn prediction models, customer propensity models, and micro-segmentation frameworks

• Channel optimization: Recommend the most efficient use of touchpoints by analyzing engagement rates across SMS, push, email, IVR, and digital placements

• Reporting & insight generation: Leverage SQL, Python/R, and BI tools (Power BI, Tableau, Looker, Qlik) to generate insight-rich dashboards and campaign reports for internal stakeholders

• Data integration: Work with data engineering and IT teams to ensure timely availability and accuracy of data pipelines supporting campaign execution and performance measurement.