CVM Manager, Retention
Circles.Life
Employer Active
Posted on 30 Mar
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Experience
5 - 10 Years
Job Location
Education
Bachelor of Technology/Engineering
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We are looking for a commercially sharp, data-driven Customer Value Management (CVM) Manager, Retention to drive lifecycle revenue growth, base monetization, and churn mitigation for our new digital telco brand in the MENA region. This role focuses on maximizing customer lifetime value through targeted engagement strategies, personalized offers, and rigorous campaign performance management across digital channels.
The ideal candidate combines deep telco lifecycle experience with strong analytics, automation familiarity, and a proactive ownership mindset to deliver measurable base uplift and retention improvements.
What you ll be responsible for:
Customer lifecycle management: Own the end-to-end strategy and execution of retention and upsell programs across the customer lifecycle, such as onboarding, growth, renewal, and reactivation
Revenue uplift programs: Develop and implement ARPU-enhancement initiatives, from intelligent packaging, personalized offer orchestration to contextual upsell logic
Campaign strategy & execution: Design, launch, and optimize high-frequency below-the-line (BTL) CVM campaigns via CRM, SMS, push notifications, and in-app messaging
Segment optimization: Develop robust behavioral, value-based, and usage-based segmentation frameworks to power precision targeting to support in crafting tailored propositions based on usage patterns, tenure, recharge behavior, and churn risk signals
Churn management and mitigation: Proactively identify at-risk segments using churn prediction models and develop pre-emptive interventions; manage win-back strategies for dormant and lapsed users, ensuring channel and message effectiveness
Performance monitoring & insights: Track and report on CVM campaign KPIs including incremental revenue uplift, churn reduction and reactivation rates; deliver daily, weekly and monthly insights and actionable recommendations to senior leadership based on base performance
Cross-functional stakeholder alignment: Partner with Data, Tech, and Product teams to implement automation and decisioning logic across lifecycle journeys
Desired Candidate Profile
What we re looking for:
Bachelor s degree in Business, Economics, Engineering, or related fields (MBA preferred)
10+ years of experience, including 5+ years in B2C customer lifecycle, CVM, or base management in telco or digital consumer businesses or startups
Strong grasp of telco KPIsand commercial value drivers
Hands-on experience with campaign management tools, data platforms and visualization tools (e.g., SQL, Excel, or Tableau).
Proven track record in revenue and retention optimization through data-driven engagement strategies
Comfortable working cross-functionally and influencing across Product, Tech, and Commercial teams
Experience in the MENA telecom market is strongly preferred
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- CVM Manager
- Retention
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