Demand Generation Manager

Client of Exceed IT Services

Posted 30+ days ago

Experience

1 - 3 Years

Job Location

Lebanon - Lebanon

Education

Any Graduation()

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

We are seeking a highly driven and strategic Demand Generation Manager to build and lead our new Demand Generation Unit. This role is responsible for developing and executing integrated demand generation programs to create a steady pipeline of qualified leads for the sales team. The ideal candidate will have a strong marketing background with a data-driven approach to lead acquisition, lead nurturing, and funnel optimization.

Desired Candidate Profile

1. Strategy and Planning
Develop the demand generation strategy aligned with company growth targets.
Define lead generation goals, KPIs, and performance metrics.
Identify target audiences and create buyer personas across territories.
2. Lead Qualification and SDR Management
Build, own and manage the Sales Development (SDR) or Lead Qualification team.
Build qualification frameworks (e.g., BANT, CHAMP) to ensure lead quality before handover.
Monitor follow-up workflows and handoff to the sales team.
3. Lead Acquisition and Tools
Manage lead generation tools and platforms.
Oversee data acquisition, contact enrichment, and CRM hygiene.
4. Campaign Management
Plan and execute multi-channel campaigns (email, digital ads, webinars, content syndication, etc.) to generate leads.
Align campaigns to local market dynamics and behavior per country/region.
5. Analytics and Optimization
Track lead funnel metrics from MQL to SQL to opportunity.
Analyze conversion data and continuously improve campaign performance.
6. Collaboration
Work closely with Product Marketing, Digital Marketing, Sales, and Regional Managers.
Align messaging with product positioning and go-to-market strategy.

Company Industry

Department / Functional Area

Keywords

  • Demand Generation Manager

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