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Experience
4 - 9 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Brand, Portfolio & Innovation for Unilever
Works with global to lead mid-to-long term portfolio strategy and localize mix development for portfolio of DEOS.
Ensures game-changing and insight-led innovations and brand campaigns are brought to life to drive business growth, increase penetration, and market leadership.
Walks the talk on brand purpose.
Ensures profitable, robust funnel sufficiency to fuel growth.
Building & driving category growth strategy
Leads the IBP process in Arabia and ensures integrated annual plans that deliver on growth and financial ambitions.
Sets clear prioritization and resourcing for strategic priorities -- including Brand building, product innovation, market development.
Leads the team to strong integrated online & offline execution, monitoring and optimization of plans.
Strong monitoring of results, with clear prioritization and choices (START, STOP, PIVOT) for all initiatives
Social 1st Demand Generation
Partner with Content & Media teams to ensure Category Demand Creation transformation is successfully delivered to the region i.e. ensuring brandverse and brand experience toolkits are localized successfully by brand / content
Develop and execute strategic Social 1st plans aligned with brand marketing objectives & JTBD, leveraging a deep understanding of the local market culture, communities, and social media platforms and trends
Team Leadership
Coaches, develops and motivates marketing team and indirect cross-functional teams
Change management: Develops a culture of consumer-centricity, with data and insight as the foundation for successful marketing strategy and execution.
Strategically influences other global and local multi-functional teams to land aligned plans.
Coaches and develops the team to drive actions with clarity, speed and agility.
Partners with R&D, Media, Customer Strategy & Planning, Finance teams to achieve sustained, long-term and profitable growth.
Desired Candidate Profile
Experience in marketing roles, with strong experience in country roles is a must. Brand development experience, cost management and sales experience is a plus.
Experience in leading total category in a big market.
Bringing curiosity and passion to understand consumers while demonstrating the willingness to learn & evolve. Track record of success and category management under difficult market and competition circumstances. Strong business acumen with P&L management experience Passion for building a high-performing Marketing team and nurturing talent. Strong change management and stakeholder influencing skills in a complex and matrix organization able to effectively communicate with customers, cross functional teams, leadership teams, local and regional/ global teams. Strong ability to communicate in English is a must.Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Deodorants Marketing Manager
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Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people we believe that when our people work with purpose, we will create a better business and a better world. Personal Care Arabia is the largest business in Arabia at 265m in size, with a unique market model with seven countries, six principal legal entities (of which three are partnerships involving local partners) and five distribution joint ventures across the geography.