Design and Support for a BCC Approach

Client of emploipartner

Scope of work and main tasks

• The selected consultant or organization will:
• Understanding behaviors and context
• Review available documents, previous assessments and staff experience regarding food practices, perceptions of anemia and malnutrition, and previous campaigns.
• If necessary, conduct a limited, focused exploration (e.g. short discussions, key informant interviews, mini focus groups) to:
• understand how families make food decisions in current conditions;
• Identify main perceived causes and consequences of anemia and malnutrition;
• Detect barriers and facilitators to preventive behaviors;
• Capture different views between age and gender groups.
• Summarize key findings in a short note highlighting relevant behavioral insights and
  
• what they imply for BCC design (what to emphasize, what to avoid, how to framemessages).

Design of BCC strategy

• With MLRS and MoH, define:
• Priority behaviors to promote (e.g. using available iron-rich foods, adherence to supplements, early care-seeking for warning signs);
• Primary and secondary audiences;
• BCC channels and methods best suited to camp realities (small group discussions, peer sessions, home visits, sessions attached to clinic visits, etc.).
• Develop a brief BCC strategy document with clear objectives, audiences, key messages and planned delivery methods and intensity.
• Development of BCC tools
• Draft simple, clear messages in Arabic/Hassaniya, avoiding technical language and moralizing tone.
• Develop or adapt interactive tools, such as:
• Discussion guides for small groups;
• Simple stories or examples;
• Low-cost visual aids that help structure dialogue.
• Pilot test these tools with a small sample of community members, adjust content and format based on their feedback.
• Support to preparation and implementation
• Design and support orientation sessions for women leaders and community facilitators, covering:
• The logic of BCC (listening, dialogue, negotiation);
• Main messages and tools;
• Tips for handling questions, resistance or sensitive topics.
• Provide simple monitoring formats so that facilitators can record when, where and with whom sessions are conducted, and note main issues raised.
• Provide remote or short in-person support to MLRS during initial implementation, if needed.

Documentation and recommendations

• Prepare a brief implementation summary (what was done, participation levels, common questions, emerging themes).
• Provide practical recommendations for future BCC cycles (duration, intensity, integration with other services, capacity gaps).

Expected deliverables

• Behavioral/context note for BCC design.
• BCC strategy document (objectives, behaviors, audiences, channels).
• Set of BCC tools (messages, discussion guides, visuals).
• Outline and materials for orientation/training of women leaders and facilitators.
• Simple monitoring formats and a brief implementation/lessons-learned note.