Digital Acquisition Manager

PayTech Group

Core Responsibilities and Accountabilities

• Identify and execute short-term acquisition and cross-sell strategies for user acquisition, activation, and retention.
• Design and launch targeted digital campaigns aligned with client priorities and capabilities.
• Use data to inform and optimize marketing campaigns and product features.
• Manage and optimize paid advertising campaigns (e.g., paid social, search ads).
• Develop and implement SEO strategies to improve organic search rankings.
• Oversee campaign execution and resolve operational issues promptly.
• Analyze market segments to tailor acquisition strategies effectively.
• Design and implement incentive structures and tactical campaigns to boost acquisition.
• Collaborate with cross-functional teams including product, credit, operations, IT1, and external partners.
• Ensure compliance with sales governance, risk management, and internal control frameworks.

Knowledge and Experience

• 8-10 years of experience in end-to-end product launch and acquisition strategy:
• Digital Marketing expertise: Proficiency in various digital marketing channels, including SEO, SEM, content marketing and social media.
• Expertise with marketing automation platforms and A/B testing tools.
• Designing campaigns and understanding segment needs.
• Building strategic partnerships.
• Coordinating with IT, marketing, and contracting teams for system configuration.
• Executing go-to-market strategies for product launches.
• Strong analytical, communication, leadership, and stakeholder management skills.