Digital Advertising Specialist EarthLink Telecommunications

This position is responsible for setting up, optimizing, and reporting on digital advertising campaigns for Earthlink s clients. This position is primarily focused on paid search ads within the Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and other digital media advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns.

Job Duties:

Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiplebrands

Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, andoptimizing for conversions and KPIs

Manage the process of budget and settlement with finance team

Analysis of campaign data and reporting on recommendations and strategy on a monthly basis

Management of ad budgets, text ad creative, and keyword research

Perform digital advertising audits

Manage multiple accounts and tasks with an effective resolution of conflicting priorities

Actively collaborate with Earthlink communication and marketing teams and account managers toalign digital advertising campaigns with other ongoing initiatives

Ensure implementation of best practice guidelines and follow company processes

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social mediaand display advertising campaigns

Measure and report performance of all digital marketing campaigns, and assess against goals (ROIand KPIs)

Identify trends and insights, and optimize spending and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touchpoints

Instrument conversion points and optimizes user funnels

Collaborate with agencies and other vendor partners