Digital Engagement Officer

UN Development Programme

Role purpose

Own and execute the think tank s digital presence (website, social media, newsletters) to strengthen credibility, reach priority Saudi stakeholders, and amplify research and events in Arabic and English within Saudi institutional communications norms.

Reporting line

Reports to the Director of Communications ; works closely with the Director of Operations/Project Manager and Director of Research .

Key interfaces (Saudi ecosystem)

IT (as relevant), government-adjacent stakeholders and initiatives, universities/research centers, Saudi media and policy communities, event partners, designers/developers, translators.

Key responsibilities

Content & editorial delivery

• Maintain a bilingual content calendar aligned with research releases, events, and key moments in KSA.
• Draft/edit/publish platform-ready content (web, social, email) with consistent tone, brand, and accuracy.

Social media & community management

• Manage official channels: scheduling, posting, monitoring, and professional engagement.
• Run targeted campaigns to drive awareness and event participation, with clear moderation/escalation for sensitive issues.

Website management (bilingual, institutional standard)

• Keep website pages current (publications, events, profiles, partners) and user-friendly.
• Coordinate with developers/IT for improvements, fixes, and new features; apply basic SEO and accessibility good practice.

Stakeholder targeting

• Support segment-specific outreach for key groups: policy/government-linked actors, academia, media, private sector partners, and international audiences.
• Tailor language, framing, and formats by stakeholder and platform.

Email newsletters & event amplification

• Support drafting, packaging, and distribution of newsletters (Arabic/English, segmented where relevant).
• Create digital event packs : registration push, reminders, speaker highlights, post-event recap.

Analytics & reporting

• Track agreed KPIs (reach, engagement, traffic, CTR, registrations) and produce concise monthly insights and recommendations.

Quality control & approvals

• Follow approvals workflows and reputational safeguards when referencing partners, VIPs, or sensitive topics; ensure image rights and proper titles/naming.

Performance indicators (examples)

• On-time delivery against the content calendar and event amplification plan.
• Measurable growth in meaningful engagement from priority KSA stakeholder segments (clicks, shares, registrations, inbound requests).
• Website accuracy and traffic to priority pages (publications/events).
• Newsletter performance and list health (benchmarks set by Director of Communications).