Digital Fundraising & Engagement Specialist

Client of United Nation careers

Working under the supervision of the Donor Engagement Officer (Individual Giving) the Digital Fundraising & Engagement Specialist will be responsible for leading the development and execution of the digital fundraising strategy, with the objective of acquiring individual donors at a global level. A key focus of the role will be understanding and tailoring approaches to diverse audiences across different markets, ensuring messaging and engagement strategies resonate effectively. The consultant plays a critical role in driving the success of UNRWA s digital fundraising strategy.

1. Fundraising Strategy & Donor Development

• Lead the design and implementation of strategies to acquire, retain, and grow individual donors, maximizing their lifetime value and return on investment.
• Understand and tailor approaches to diverse audiences across different markets, ensuring messaging and engagement strategies resonate effectively with those audiences.
• Drive innovation in fundraising approaches, piloting creative strategies, and tools to attract and retain donors.
• Segment prospective donor audiences based on behavior, demographics, and donor preferences to optimize acquisition funnels and improve conversion rates.
• Work closely with the Donor Experience team to ensure a seamless and engaging journey for donors across all digital touchpoints.

2. Paid Media & Performance Marketing

• Plan, execute, and manage paid media campaigns across online and offline channels, including but not limited to website, display and Google search advertising, social media, email marketing, Direct Response TV, online video, OOH, etc. To achieve donor acquisition targets.
• Develop performance marketing strategies with clear KPIs, monitor ROAS, CPA, conversion rates, and optimize campaigns for efficiency and growth.
• Manage the ad agency and media partners to ensure effective planning, buying, and performance optimization of all paid media activities
• In collaboration with the content team, oversee the creation of engaging visual and written content for various channels.

3. Digital Innovation & Channel Development

• Research, test, and launch new digital channels and products that align with UNRWA s fundraising strategy and maximizes value.
• Stay up to date with the latest digital trends and best practices and make recommendations for improvements.

4. Partners and Vendors Management

• Build and manage partnerships with digital partners, including advertising and creative agencies, and key stakeholders, influencers, and other vendors to maximize exposure and reach.
• Oversee and manage influencer marketing campaigns to meet fundraising objectives.

5. Team Leadership & Capacity Building

• Build the team's capacity and take on supervisory responsibilities for new staff supporting the effective delivery of acquisition campaigns.

6. Data, Reporting & Team Support

• In coordination with the CRM team, manage the individual donor database, monitor Individual Giving performance, and provide data and insights into key donor segments to inform acquisition and overall digital strategies.
• Track, analyze, and report on cross-platform campaign performance. Use insights to optimize and improve campaign performance and ROI.
• Undertake other duties and special projects to support the Private Partnerships team.