Digital Marketing Analyst
Saudi Aramco (ASC)
Employer Active
Posted 6 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
As a successful candidate you will be required to perform the following:
- Provide in-depth analysis of social media campaign and website performance
- Identifying trends and opportunities for optimization.
- Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements.
- Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments.
- Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format.
- Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge.
- Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies.
- Increasing a website's visibility in search engines to drive organic and paid traffic.
- Analyzing performance metrics, and staying up to date with search engine algorithm changes.
- Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment.
Desired Candidate Profile
As a successful candidate you will hold a:
- Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university.
- Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization.
- Understanding of analytics tools, social media and website insights platforms, and data visualization software.
- Proficiency in using data to inform digital strategies is a requirement.
- Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies.
- Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights.
- Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary.
- Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.
Company Industry
- Oil & Gas
- Petroleum
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Analyst
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