Digital Marketing and Lead Generation Manager EastNets

We are seeking a dynamic and results-driven Digital Marketing and Lead Generation Manager to join our team and spearhead our efforts in driving digital marketing initiatives and generating high-quality leads.

You will be joining Eastnets at an exciting time of growth. As our Digital Marketing and Lead Generation Manager, you will be a key player in developing and executing comprehensive digital marketing strategies with a primary focus on lead generation. You will be responsible for creating and implementing effective campaigns to increase brand awareness, drive traffic, and convert leads into customers.

br>The ideal candidate is a strategic thinker with a strong background in B2B marketing, digital channels, fintech industry trends, and a proven track record in lead generation. You will be a self-starter, and prepared to take ownership of this great opportunity.

Key Responsibilities

• Formulate and execute a robust digital marketing strategy aligned with overall business objectives, with a specific emphasis on lead generation.

• Identify key trends and opportunities in the compliance and fraud prevention space to inform strategic decision-making.

Content Marketing

• Work with the team to develop compelling and industry-relevant content for various digital channels, including blogs, whitepapers, and case studies, with a focus on driving lead engagement.

SEO, SEM & GEO

• Optimize website content for search engines and AI platforms to improve organic visibility and generate inbound leads.

• Manage and optimize paid search campaigns to maximize ROI and lead generation.

Lead Generation

• Design and implement highly targeted lead generation strategies leveraging digital channels and collaborative efforts with Eastnets sales teams, and partners.

• Implement and manage marketing automation processes to nurture leads through the sales funnel.

• Deploy Account Based Marketing tactics to select accounts.

Email Marketing

• Oversee the creation and execution of targeted email campaigns designed to generate and nurture leads effectively.

• Analyze email performance metrics and iterate on strategies for continuous improvement.

Social Media Management

• Utilize marketing technology, including AI and automation tools to streamline and optimize digital marketing processes, with a focus on enhancing lead generation, conversion and acceleration efforts.

• Stay abreast of the latest Martech trends and tools, implementing new solutions to maximize lead conversion.

Martech Expertise

• Utilize marketing technology, including AI and automation tools to streamline and optimize digital marketing processes, with a focus on enhancing lead generation, conversion and acceleration efforts.

• Stay abreast of the latest Martech trends and tools, implementing new solutions to maximize lead conversion.

Analytics and Reporting

• Utilize data analytics tools to track and measure the performance of digital marketing campaigns and lead generation efforts.

• Provide regular reports and insights to key stakeholders, making data-driven recommendations for optimization.