Digital Marketing and Social Media Specialist
Citizens School, Dubai
Employer Active
Posted 8 hrs ago
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Experience
5 - 7 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Job overview
The Digital and Social Specialist will lead the execution and management of digital marketing activities, social media content creation, and event-related communications for Citizens School. The role ensures alignment across all digital platforms, maintains a consistent and engaging brand presence, and supports both internal and external engagement initiatives to enhance visibility and community connection.
Key Responsibilities:
1. Social Media & Digital Content
• Develop and implement comprehensive digital marketing strategies aligned with the school’s goals and ethos.
• Manage and grow the school’s presence across Instagram, LinkedIn, TikTok, YouTube, and Facebook - ensuring platform-specific content strategies are implemented effectively.
• Identify and capitalize on digital trends and opportunities to enhance brand visibility and engagement.
• Develop and implement the annual social media posting plan, ensuring alignment with line managers for review and updates.
• Ensure timely and engaging social media posts for Citizens School across all platforms. along with frequent stories.
• Copy writing of captions and titles.
• Assist with the creation of graphic design content for social media and marketing purposes using templates or tools like Canva and others
• Community Engagement - Monitor and respond to social media interactions, fostering a sense of community and connection.
• Analyze social media performance metrics to inform content and strategy.
2. Paid Advertising Campaigns
• Assist in planning and executing paid digital campaigns (Meta Ads, Google Ads, etc.) to promote events, school initiatives, and admissions.
• Support in managing budgets for boosted posts and light paid media to increase reach and visibility.
• Monitor campaign performance and provide basic optimization recommendations based on key metrics.
• Create and distribute EDMs (Email Direct Marketing) to nurture interest and promote key initiatives.
• Use HubSpot to track campaign performance, support lead organization, and maintain visibility on campaign outcomes
3. Email Campaign Analytics
• Schedule regular emails to parents/stakeholders in alignment with the Admissions team.
• Track open rates, click-throughs, unsubscribes, and list growth from email campaigns.
4. Competitor & Market Insights
• Monitor marketing trends in the UAE/British curriculum school space.
• Conduct competitor audits (e.g., website structure, messaging, social media presence).
5. Analytics and Reporting
• Monitor social media performance and engagement metrics to inform strategy and optimize content.
• Collaborate with the marketing team to evaluate campaign success and identify areas for improvement.
• Track and analyze digital marketing performance metrics, preparing regular reports for management.
• Use data-driven insights to refine strategies and improve engagement and lead generation.
Qualifications & Skills:
• Bachelor's degree in marketing, Communications, Digital Media, Public Relations, or a related field.
• Minimum of 5 years of experience in digital marketing, social media management, or communications.
• Prior experience in the education sector, family-oriented brands, community-focused environments, or similar service-based industries is preferred.
• Demonstrated ability to manage multiple platforms including Instagram, LinkedIn, TikTok, YouTube, and Facebook — with a strong understanding of content trends, engagement strategies, and platform algorithms.
• Solid understanding of brand tone, community engagement, and visual storytelling.
• Experience with light paid media campaigns (boosted posts, Meta Ads, Google Ads), EDM platforms (e.g., Mailchimp or HubSpot), and basic campaign tracking.
• Familiarity with HubSpot for lead tracking and email marketing.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Express, CapCut) are a plus.
• Strong written and verbal communication skills in English. Arabic is a plus but not mandatory.
Department / Functional Area
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