Digital Marketing Associate

Renew Capital

Renew Capital is seeking a skilled digital marketing associate to develop and execute digital marketing strategies that elevate our brand. This role is ideal for a data-driven, creative problem solver who understands how to build and scale digital marketing efforts across diverse African markets while applying global best practices.

Responsibilities

• Develop and execute data-driven digital marketing strategies that increase Renew Capital s brand awareness, website traffic and social media engagement.
• Oversee all digital channels (SEO, email marketing, HubSpot, paid media, social media and content marketing).
• Implement performance marketing campaigns (Google Ads, LinkedIn Ads and other paid channels) to drive lead generation and investor engagement.

Website, SEO & Conversion Optimization

• Manage and optimize Renew Capital s website for user experience, search engine visibility and conversion.
• Conduct SEO audits and implement best practices to increase organic traffic.
• Analyze website performance using Google Analytics and heat-mapping tools, making data-driven recommendations.

Social Media & Content Marketing

• Develop and oversee social media content and engagement strategies, growing our digital community.
• Collaborate with the Media Co team to produce high-quality, engaging content (blog posts, reports, videos, and infographics).
• Leverage founder stories, investment success cases, and industry insights to build credibility and engagement.

Data, Analytics & Performance Tracking

• Measure and report digital marketing performance, tracking ROI and optimizing campaigns against KPIs.
• Develop dashboard reports using Google Analytics, HubSpot, and other marketing tools.
• Stay ahead of industry trends and emerging digital marketing technologies, ensuring Renew Capital and its startups stay competitive.