Digital Marketing & Campaigns Specialist
The Professionals
Employer Active
Posted on 29 Sep
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Experience
4 - 9 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsibilities:
- Plan, manage, and execute digital marketing campaigns across paid search, social media, display, email, and other relevant channels.
- Optimize campaigns to maximize ROI, improve click-through rates, and achieve lead generation/conversion goals.
- Manage end-to-end campaign execution including content briefs, creatives, targeting, and reporting.
- Collaborate with creative, content, and product teams to develop engaging campaign assets.
- Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and marketing automation platforms.
- Conduct A/B testing to improve campaign performance and user engagement.
- Stay up to date with digital marketing trends, tools, and best practices to bring innovative ideas into campaigns.
- Support SEO, website optimization, and CRM/marketing automation initiatives as required.
Desired Candidate Profile
Qualifications:
- Bachelor s degree in Marketing, Digital Media, Communications, or a related field.
- 4+ years of hands-on digital marketing experience.
- Strong understanding of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager, etc.).
- Proficiency in analytics and reporting tools (Google Analytics, Data Studio, or similar).
- Solid knowledge of SEO, SEM, and social media advertising.
- Strong analytical skills with a track record of improving campaign performance.
- Excellent communication, project management, and organizational skills.
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing & Campaigns Specialist
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