Digital Marketing Coordinator

Scale Army

Role Overview:
The Digital Marketing Coordinator will support the Senior Growth Digital Marketing Manager in executing campaigns, managing outreach initiatives, and assisting with website and paid media projects. This is a hands-on role ideal for someone looking to gain practical experience in digital marketing within a fast-paced SaaS environment. The role spans advertising, website optimization, reporting, and outreach, contributing to growth while developing a well-rounded digital skill set.

Key Responsibilities:

Campaign Execution & Outreach

• Support execution of ABM and outbound campaigns using tools such as LinkedIn, Influ2, and ColdIQ.
• Assist with campaign targeting, list management, and performance tracking.
• Draft and test ad copy variations and calls-to-action.
• Provide operational support across ongoing marketing campaigns and digital projects.

Website & Optimization Support

• Contribute to the planning and structure of the upcoming company website launch.
• Support content uploads, page updates, and conversion rate optimization (CRO).

Paid Media & Analytics

• Assist in setting up, monitoring, and optimizing paid campaigns across multiple platforms.
• Help manage campaign calendars, dashboards, and reporting in Google Analytics and LinkedIn Campaign Manager.

Vendor & Cross-Team Coordination

• Coordinate with external vendors for AI-driven SEO, marketing automation, and ad targeting initiatives.
• Collaborate closely with internal teams to ensure seamless campaign execution and data alignment.

Qualifications:

Skills

• Genuine interest in digital marketing and growth-driven advertising.
• Strong motivation to learn and apply new tools, platforms, and techniques.
• Proficiency with Microsoft Office or Google Workspace; familiarity with analytics tools is a plus.
• Excellent attention to detail and organizational skills.
• Collaborative mindset with strong communication and problem-solving skills.
• Proactive, curious, and eager to learn in a fast-moving environment.
• Growth-oriented mindset with a focus on continuous improvement.
• Team player with a positive, solutions-focused attitude.
• Thrives in a structured yet flexible environment where experimentation is encouraged.