Digital Marketing Executive
Exab
Employer Active
Posted 12 hrs ago
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Experience
3 - 8 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
We are seeking a highly motivated and detail-oriented Digital Marketing Executive to plan, execute, and optimize our digital marketing strategies across multiple channels. The ideal candidate will have strong experience in social media management (especially Instagram), media buying, SEO, and performance-driven digital campaigns to increase brand awareness, engagement, and conversions.
Key Responsibilities
- Manage and oversee all social media accounts, with a primary focus on Instagram.
- Develop, plan, and schedule engaging content (posts, stories, reels, and ads).
- Monitor comments, messages, and community engagement.
- Analyze social media performance and prepare regular reports with insights and recommendations.
- Stay updated with social media trends, algorithms, and best practices.
Media Buying & Paid Advertising
- Plan, execute, and optimize paid advertising campaigns across platforms (Meta Ads, Instagram Ads, Google Ads, etc.).
- Manage advertising budgets and ensure optimal ROI.
- Conduct A/B testing on creatives, audiences, and placements.
- Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, conversions).
Search Engine Optimization (SEO)
- Implement on-page and off-page SEO strategies to improve search rankings.
- Conduct keyword research and optimize website content accordingly.
- Monitor website performance using SEO tools (Google Analytics, Search Console, etc.).
- Collaborate with content and development teams to ensure SEO best practices.
Content & Digital Strategy
- Develop and execute integrated digital marketing strategies aligned with business goals.
- Coordinate with designers, content creators, and influencers when needed.
- Ensure brand consistency across all digital channels.
Analytics & Reporting
- Track, analyze, and report on digital marketing performance.
- Use data-driven insights to improve campaigns and strategies.
- Prepare weekly and monthly performance reports.
Desired Candidate Profile
Minimum of 3 years of proven experience in digital marketing, preferably within the technology or digital solutions sector.
- Bachelor s degree in Marketing, Business, or a related field.
- Proven experience as a Digital Marketing Executive or similar role.
- Strong knowledge of Instagram management, social media tools, and trends.
- Hands-on experience in Media Buying and Paid Ads.
- Solid understanding of SEO principles and tools.
- Experience with analytics tools (Google Analytics, Meta Business Suite, etc.).
- Strong communication, organizational, and analytical skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Qualifications
- Experience with influencer marketing.
- Basic knowledge of email marketing and automation tools.
- Creative mindset with attention to detail.
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Executive
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