Digital Marketing Executive

Client of Gulf Workforce

Job Responsibilities:

• Social Media Management:
• Develop and execute content strategies for LinkedIn, Facebook, and Instagram.
• Manage daily posts, engage with followers, and track performance.
• Run targeted social media campaigns to generate inbound leads.
• Content Marketing & SEO:
• Create and optimize SEO-friendly blog posts.
• Develop email newsletters and recruitment-focused articles.
• Work with AI tools to generate engaging, value-driven content.
• Performance Marketing & Ads:
• Set up and manage LinkedIn and Google Ads (without heavy paid dependency).
• Optimize campaigns for lead generation with a focus on organic growth.
• Website & Analytics:
• Ensure Gulfworkforce.com is updated, user-friendly, and SEO-optimized.
• Monitor Google Analytics & other tools to track performance and engagement.
• Lead Generation & Automation:
• Use digital strategies to generate leads for recruitment services.
• Implement email marketing funnels and CRM-based outreach.
• Branding & Growth Hacking:
• Explore new marketing trends to differentiate us in the recruitment industry.
• Run A/B tests on creative, copy, and targeting strategies.

Key Requirements:

• Experience: 2+ years in digital marketing, preferably in recruitment or B2B services.
• Skills:
• Strong SEO, content marketing, and LinkedIn marketing skills.
• Hands-on experience with Google Ads, LinkedIn Ads, and lead generation tools.
• Proficiency in Canva, ChatGPT, and marketing automation tools.
• Ability to create high-quality, engaging content.
• Mindset:
• Proactive, data-driven, and goal-oriented.
• Creative thinkers who can generate organic traction.
• Ability to work in a fast-paced, bootstrapped startup environment.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in recruitment marketing or B2B lead generation is a plus.
• Familiarity with UAE and GCC job markets.