Digital Marketing Executive

Client of PlaceUp

Employer Active

Posted 4 hrs ago

Experience

2 - 4 Years

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Manage and update the companys Magento e-commerce website, ensuring accurate product listings, SEO-friendly content, and smooth user experience
  • Execute digital marketing campaigns across Google Ads, Meta Ads, email marketing, and other relevant channels
  • Optimize product pages, landing pages, and navigation for improved conversion and customer experience
  • Coordinate with developers, designers, and the e-commerce team to manage website enhancements, promotions, and new feature rollouts
  • Monitor website performance metrics (traffic, conversion rate, bounce rate, sales funnel) and provide insights
  • Implement SEO and SEM strategies to improve visibility and organic traffic
  • Manage the digital content calendar, including blogs, banners, emails, and push notifications
  • Conduct competitor research and market analysis to identify digital growth opportunities
  • Support CRM, loyalty, and retention campaigns to enhance customer engagement
  • Track campaign performance and prepare reports for management

Desired Candidate Profile

Requirements

  • Bachelors degree in Marketing, Digital Media, E-commerce, or related field
  • 2 - 4 years of experience in digital marketing, with strong Magento (Adobe Commerce) experience
  • Solid understanding of SEO, SEM, Google Analytics, social media advertising, and email marketing tools
  • Experience in managing e-commerce platforms, product catalogs, and promotional content
  • Strong analytical skills and ability to interpret digital performance data
  • Creative mindset with excellent communication and copywriting skills
  • Familiarity with CMS, marketing automation tools, or Shopify/WooCommerce is a plus, but Magento experience is mandatory

Company Industry

Keywords

  • Digital Marketing Executive

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