Digital Marketing Executive

Client of Talentmate

As a Digital Marketing Executive, you will play a pivotal role in developing and implementing online marketing strategies that drive brand awareness and lead generation. This role requires a dynamic and creative individual who can stay ahead of digital marketing trends, leverage online platforms, and optimize web content for search engines and user engagement. You will collaborate with cross-functional teams including sales, design, and technology to enhance digital presence and transform business goals into meaningful online marketing campaigns. Your innovative ideas and strategic thinking will help shape the company s digital footprint and build stronger connections with our target audience.

Responsibilities

• Develop and execute digital marketing strategies to achieve company objectives.
• Manage and optimize SEO/SEM, social media, email, and display advertising campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Monitor and analyze web analytics and campaign performance against set goals.
• Conduct research and identify trends to innovate and improve marketing strategies.
• Coordinate with content creators to ensure alignment with brand voice and strategies.
• Utilize strong analytical skills to evaluate end-to-end customer experience across channels.
• Provide thought leadership and perspective for adoption of digital marketing best practices.
• Maintain a strong brand presence across all digital channels and outlets.
• Manage the marketing budget effectively, ensuring resources are allocated efficiently.
• Ensure adherence to company policies and industry standards in digital advertising.
• Regularly update stakeholders on digital marketing projects and their performance outcomes.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field required.
• Proven experience in digital marketing or related field with measurable results.
• Expert knowledge of SEO/SEM, social media platforms, and digital trends.
• Strong analytical skills and experience in data analysis and reporting tools.
• Excellent verbal and written communication skills with attention to detail.
• Proficient in using marketing software and tools such as Google Analytics and CRM systems.
• Ability to work independently and collaboratively within a team environment.