Digital Marketing Executive

client of Talentmate

A Digital Marketing Executive plays a crucial role in planning, executing, and optimizing online marketing strategies to enhance a brand's presence and engagement in the digital space. This position requires a creative and analytical mindset, as it involves crafting campaigns that resonate with audiences while utilizing data analytics to evaluate and improve performance. The ideal candidate will possess a deep understanding of current digital marketing trends and be skilled in leveraging a variety of digital marketing tools and platforms. Working closely with marketing teams and stakeholders, the Digital Marketing Executive will contribute to the growth of the brand and ensure that marketing efforts are aligned with company goals.

Responsibilities

• Develop and implement effective digital marketing strategies to achieve business objectives.
• Manage and optimize various online advertising campaigns such as PPC and CPC.
• Create compelling content for web pages, blogs, and social media platforms.
• Conduct market research to identify trends and insights for campaign optimization.
• Analyze and report on the performance of digital marketing campaigns to stakeholders.
• Collaborate with design teams to create visually appealing marketing materials.
• Utilize SEO best practices to enhance website visibility and traffic.
• Monitor competitor activity and provide insights on market positioning strategies.
• Coordinate with external agencies and vendors to improve marketing results.
• Oversee the maintenance and enhancement of brand positioning online.
• Stay updated with the latest emerging digital marketing trends and technologies.
• Manage the social media presence and direct marketing efforts to targeted audiences.

Requirements

• Bachelor s degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing or a similar role for at least two years.
• Strong knowledge of SEO, Google Analytics, and various digital marketing tools.
• Excellent communication skills, both written and verbal, for diverse audiences.
• Ability to manage multiple projects and meet tight deadlines efficiently.
• Creative thinker with strong problem-solving skills in dynamic environments.
• Proficient in using social media platforms and online marketing channels.
• High attention to detail and accuracy in campaign performance analysis.
• Strong interpersonal skills to work effectively in a collaborative team setting.