Digital Marketing Executive

Sygmetiv Business Solutions

Key Responsibilities:

Campaign Management:

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build, and maintain the company s social media presence.

Content Creation:

• Create, curate, and manage all published content (images, video, written) to reach the company s target audience and objectives.
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success.

SEO & SEM:

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, Google+, etc.
• Perform keyword research, optimization, and SEO best practices to drive organic traffic to the website.

Analytics & Reporting:

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Brand Management:

• Collaborate with internal teams to create landing pages and optimize user experience.
• Identify trends and insights and optimize spend and performance based on the insights.

Tools & Technologies:

• Utilize the appropriate software (e.g., Google Analytics, Hootsuite, SEMrush) to measure the effectiveness of digital marketing campaigns.
• Stay updated with the latest trends and best practices in online marketing and measurement.