Digital Marketing Executive

Informa Group Plc.

For this 6 month temporary role, we are seeking a passionate and dynamic digital marketing executive with a track record in:

• Leading and executing digital marketing campaigns for specific events / products and sector-specific campaigns
• Plan, launch, and manage end-to-end digital marketing campaigns across multiple platforms (Meta, LinkedIn, Google etc...) to promote various trade shows.
• Partner with sales, project, and marketing team to work out effective marketing campaigns that engage target audiences and deliver measurable results.
• Translate high-level marketing strategies into practical campaign metrics, including acquisition, engagement, retention, and brand awareness goals. Develop new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
• Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and ROI.
• Utilize marketing analytics and reporting tools such as Looker Studio, Google Analytics 4 (GA4), and UTM tracking to monitor and optimize campaign performance. Ensure accurate campaign measurement through Google Tag Manager (GTM).
• Work with the analytics team and agencies to build weekly reports and suggest optmisation strategies
• Leverage audience insights to better target and create personalised marketing content that resonate with the right audience at the right time.
• Manage and optimise campaign budgets, ensuring spend is aligned to key performance metrics.
• Champion a data-driven marketing culture, using analytics to continuously refine campaign performance, audience engagement, and ROI.