Digital Marketing Executive

Sohoby

Employer Active

Posted on 30 Sep

Experience

3 - 6 Years

Job Location

Saudi Arabia - Saudi Arabia

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

1. Digital Marketing Strategy & Execution

  • Define and execute a cohesive digital marketing strategy aligned with Ibtdara s business goals (lead generation, brand awareness, client engagement).

  • Ensure consistent brand identity, voice, and messaging across all digital touchpoints.

2. Social Media & Content

  • Manage Ibtdara s social media presence (LinkedIn, Instagram, Twitter/X, YouTube, etc.).

  • Plan and create content posts, articles, infographics, video scripts, thought leadership pieces, etc.

  • Engage communities, respond to comments, messages, and foster relationships.

  • Monitor analytics, track KPIs (reach, engagement, conversions), and iterate.

3. Events, Speaking & Podcast Opportunities

  • Research and shortlist relevant industry events, conferences, expos, and summits.

  • Reach out to organizers to secure exhibition space or speaking slots for Ibtdara leadership.

  • Identify podcast hosts and media platforms; pitch collaboration ideas, guest appearances, or series participation.

  • Coordinate logistics, content, and speaker support for events/podcasts.

4. Marketing Team Building & Leadership

  • Recruit, onboard, and mentor marketing team members (content writers, designers, campaign specialists).

  • Define roles, responsibilities, KPIs, workflows, and processes.

  • Provide strategic direction, feedback, and oversight to ensure high-quality output.

5. Campaigns & Growth Initiatives

  • Plan, execute, and optimize digital ad campaigns (Google Ads, LinkedIn Ads, social ads).

  • Run email marketing, lead nurture funnels, SEO/SEM campaigns.

  • Collaborate with operations, sales, and compliance teams to align marketing efforts with business operations.

  • Monitor market trends, competitor activity, regulatory shifts, and audience behaviors.

Desired Candidate Profile

Requirements Qualifications & Skills

  • Bachelor s degree in Marketing, Business, Communications, or related field.

  • 3 6 years of experience in digital marketing, brand management, or growth roles.

  • Proven track record managing social media, digital campaigns, and content creation.

  • Experience securing speaking slots, podcast appearances, and partnering with events.

  • Strong leadership potential ability to build, manage, and scale a marketing team.

  • Excellent written and verbal communication in English (Arabic is a major plus).

  • Analytical mindset with comfort using tools like Google Analytics, ad platforms, social analytics.

  • Solid network or ability to build relationships in industry, media, and events.

  • Self-starter, creative thinker, able to work in a fast-paced, evolving environment.

Company Industry

  • IT - Software Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Digital Marketing Executive

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Sohoby

https://jobs.sohoby.com/jobs/Careers/610788000007244003/

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