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Experience
3 - 5 Years
Job Location
Education
MBA/PG Diploma in Business Mgmt(Marketing)
Nationality
Any Nationality
Gender
Any
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Oversee annual digital marketing campaign calendar in accordance with business/marketing planning. Implement quarterly digital marketing campaign calendar across all digital channels with go-to-market management respectively ROM and ensure timely execution. Maintain oversight of all marketing budgets and manage campaigns within that budget.
Implement regional / local campaigns and lead generation activities from ideation through execution and implementation to measuring effectiveness e.g. email marketing, website optimization, SEO/SEM and online event promotion initiatives. Track and control campaign performance and develop and implement measures to optimize campaigns.
Manage digital assets and ensure their performance within digital campaigns such as webinars, videos, whitepapers, case studies, videos, and infographics with support from internal/external content specialists. Generative Engine Optimization (GEO) is applied to optimize content for AI-based content and search processes, thereby increasing reach, visibility, and conversion potential.
Manage and execute search marketing campaigns with established process to regularly update keywords, landing pages and ads. GEO principles are employed to optimize campaign content for generative search and AI systems, while ensuring that campaign structure and account setup at the regional/local level remain aligned with global guidelines.
Manage the renewal of content on the company websites as well as the localization process of content for the region. Implement performant content strategies to improve search engine rankings and create keyword-specific landing pages as needed. GEO strategies are utilized to structure content so that it is optimally processed and recommended by generative engines, enhancing visibility and target audience engagement.
Manage the use of Marketing Automation for email marketing campaigns across the region, including asset creation, distribution, tracking and reporting. Regularly review contact database with recommendations for follow-up to ensure database is properly updated and segmented.
Collaborate with business stakeholders and data analysts in the Global Office to segment and validate target audiences and recommend channels to reach them through campaign activities.
Follow-up the success of regional / local campaigns and other digital marketing activities regarding lead generation, lead qualification and the status of lead processing.
Integrates new technologies, such as Artificial Intelligence, to optimize processes and achieve maximum digital reach and performance.
Acts as a link to Corporate Digital M&C department within the region.
Management of service providers and agencies
And other duties as assigned.
Desired Candidate Profile
At least 3-5 years of experience in the areas of marketing; preferably in a TIC industry
Proven track record of implementing digital marketing programs that build engagement and drive sales results
Understanding of marketing, communications and sales processes and knowledge of web trends and directions
Structured and independent way of working; self-starter, self-motivated and collaborative
Ability to work under pressure, assertiveness
Strong interpersonal skills, strong communication skills, Strong Project Management Skills and very high results orientation
Fluent in English
Employment Type
- Full Time
Company Industry
- Testing
- Inspection
- Certification Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing
- Search Engine Optimization SEO
- Digital Campaign Manager
- GEO Strategies
- SEO/SEM
- AEO
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TUV Rheinland Middle East LLC
TÜV Rheinland Middle East is member of TÜV Rheinland Group, a global leader in independent testing, inspection and certification services. Since 2007, TÜV Rheinland Middle East has established its services in The United Arab Emirates, and we have been offering a wide range of services to various industries. Since then TÜV Rheinland Middle East has been continuously growing its presence in The United Arab Emirates. TÜV Rheinland Middle East has now two locations in The United Arab Emirates and is still growing to provide our customers with more services in UAE. TÜV Rheinland is devoted to offering the highest professionalism. In addition to focusing on clients’ requirements, it is also our mission to help finding a safe but competitive balance that provides reliable high-quality products, safe working conditions and environmental friendliness. At TÜV Rheinland Middle East we are committed to developing long-term relationships with our customers helping them to protect their Brand, reduce their risks and enhance their competitiveness. We deal with our customers in a professional and efficient manner offering them practical solutions to their needs. Our reliability is in particular demanded and our brand is an established synonym for safety, quality, sustainability and efficiency in the interaction between man, technology and the environment. Our goals to be the world’s best independent provider of technical services for testing, inspection, certification, consultation and training. Areas of Activity TÜV Rheinland Middle East assures you that Quality and Performance of a product, construction or installation meet applicable requirements, whether they are regulatory, voluntary or client based. We also help to improve the safety and Health conditions of employees and the environmental impact of activities. We do this by providing technical solutions that create added value for our clients and by helping to execute growth strategies in the Middle East. Strategy TÜV Rheinland Middle East plans its local actions starting from the corporate strategy, as set by TÜV Rheinland Group. We act as a competent partner meeting customers requirements and needs. We want to improve their businesses and make them more competitive in the market. We are able to offer a wide portfolio of services and the support of a highly qualified and experienced team in the areas: Products, Certification of Management, Industrial Services, Training and Mobility. Experience Comes with Time, and with Deeds. During the continuous growth and expansion, from automotive to energy and environmental protection, from medical equipment to industrial plants, and from chemical analysis to railroad services TÜV Rheinland received authorization and recognition by numerous countries. The authorizations include testing, inspection, auditing and certification of products and systems for conformity with national and international requirements. To most effectively offer our services to customers.
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uae Unit No: 0204, Abu Dhabi, TCA-Old Mazda Road, Abu Dhabi, United Arab Emirates (UAE)