Digital Marketing Head

Acino Pharma

Main duties

• Develop and execute digital marketing strategies across all channels (web, social, email, paid media).
• Manage performance marketing campaigns to drive traffic, conversion, and ROI.
• Oversee content strategy and digital storytelling aligned with brand and business goals.
• Collaborate with internal teams to support product launches and commercial initiatives.
• Monitor and optimize SEO/SEM, social media, and email marketing performance.
• Analyze digital metrics and provide insights to improve campaign effectiveness.
• Manage digital marketing budget and agency relationships.
• Ensure brand consistency across all digital touchpoints.
• Stay updated on digital trends, tools, and technologies to drive innovation.
• Support CRM and personalization strategies to enhance customer experience.
• Direct marketing automation and data-driven targeting initiatives.
• Support the transformation towards the OCE/NGE era within the relevant stakeholders
  
  Job Requirements
  
• Bachelor s degree in Marketing, Business, or related field (Master s preferred).
• 10+ years of experience in digital marketing or e-commerce roles.
• Strong knowledge of digital platforms, tools, and analytics.
• Proven experience in managing Omni-channel campaigns and driving results.
• Excellent communication and project management skills.
• Strategic mindset with hands-on execution capability.
• Experience with marketing automation, CRM, and performance tracking tools.
• Ability to translate data into actionable engagement strategies.
• Proficient in English (spoken and written).
• Expert in OCE channels is a must

This is the opportunity to join a very dynamic organization, where decisions are taken fast and where you can actively participate in shaping our future. If this sounds exciting, we would love to hear more about you!