Digital Marketing Manager / Abidjan

Client of HireLebanese.com

MAIN MISSION


Define, lead, and deploy NPG s overall digital strategy across Africa, ensuring:


Creative, innovative, and high-performance content creation


Strong multi-country brand consistency


Effective coordination with local marketing managers


Structuring, development, and motivation of the digital team


Performance- and data-driven management


RESPONSIBILITIES & ACTIVITIES

1. Digital Strategy


Define the global digital strategy for all brands across all countries


Adapt the strategy to local market specificities (markets, platforms, user behaviors)


Translate the digital strategy into a clear, structured, and annual action plan


Define and manage multi-country digital budgets


2. Creative & Innovative Content Creation


Ensure the production of original, modern, and distinctive content


Define brand editorial and creative guidelines


Initiate new formats (video, user-generated content, influencer marketing, digital activations)


Brief, supervise, and validate produced content (visuals, videos, animations, campaigns)


Ensure alignment between creativity, brand identity, and business objectives


3. Digital Team Management & Development


Manage, coach, and motivate the digital team


Set clear individual and collective objectives


Establish performance indicators and monitor goal achievement


Evaluate performance and support skill development


Structure and expand the digital team in line with growth and business needs


Coordinate internal teams and external partners (agencies, freelancers)


4. Multi-Country Management & Local Coordination


Oversee the brand s digital performance across African countries


Monitor digital performance progress by country


Implement comparative reporting dashboards


Work closely with local marketing managers


Plan, coordinate, and align digital actions with local teams


Ensure compliance with brand guidelines while allowing local flexibility


5. Digital Advertising & Performance


Define the multi-country digital media strategy


Manage and optimize advertising campaigns (Meta, Google, TikTok, etc.)


Track key KPIs: awareness, engagement, traffic, conversion, etc.


Ensure ROI and performance of digital investments


6. Reporting & Executive Communication


Prepare detailed monthly reports for the Marketing Manager, Sales Management, and General Management


Present results, analyses, and recommendations


Monitor overall and country-specific performance


Propose optimization plans and strategic improvements


7. Digital Monitoring & Innovation


Maintain continuous monitoring of digital, social, and cosmetic trends


Identify relevant innovations for the brand


Anticipate platform developments and consumer behavior changes


Proactively propose new digital growth levers


REQUIRED PROFILE

Education


Bachelor s or Master s degree (4 5 years) in Digital Marketing, Communication, or equivalent


Experience


Minimum 6 years of experience in digital marketing


Proven experience within an international company or communication agency


Experience in the cosmetics industry is highly valued


Strong experience in team management and complex project leadership


PERSONAL QUALITIES


High level of autonomy and independence


Strong sense of responsibility and commitment


Natural leadership with the ability to unite and motivate teams


Strategic mindset with strong results orientation


Creativity, curiosity, and openness to innovation


Proactive and solution-oriented approach


Strong organizational skills and ability to prioritize


Excellent interpersonal and communication skills


Ability to work under pressure and manage multiple countries simultaneously


Entrepreneurial mindset with a long-term vision