Digital Marketing Manager

Hamwi Cafe

1. Strategic Planning:

• Develop and execute a comprehensive digital marketing strategy for the company.
• Conduct market and competitor analysis to identify digital growth opportunities.
• Prepare annual digital marketing plans and ensure alignment with the approved budget.

2. Digital Campaign Management:

• Manage online advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Monitor and optimize campaign performance to improve ROI and reduce CPA.
• Coordinate with the creative and design teams to develop campaign materials.

3. Digital Content Management:

• Oversee the creation, scheduling, and publishing of content across social media and the company s website.
• Ensure consistency with brand identity and marketing messages.
• Optimize content in alignment with SEO best practices.

4. Data Analysis & Performance Tracking:

• Prepare weekly and monthly analytics reports to monitor performance.
• Analyze campaign results and measure key performance indicators (KPIs).
• Provide data-driven recommendations to enhance marketing strategies.

5. Digital Presence Management:

• Oversee website updates and ensure an optimized user experience (UX/UI).
• Monitor online customer reviews and manage the company s digital reputation.
• Supervise email marketing activities and automated campaigns.

6. Team & Partner Management:

• Lead the digital marketing team, assign tasks, and evaluate performance.
• Manage relationships with advertising agencies and digital service providers.

Ensure close coordination with sales, design, and content teams.

Required Skills:

• Proficiency in Google Ads, Meta, LinkedIn Ads, TikTok Ads, and other digital platforms.
• Advanced knowledge of Google Analytics, Search Console, Data Studio, and other analytics tools.
• Strong expertise in SEO and SEM.
• Excellent leadership and team management skills.
• Strong decision-making and strategic planning abilities.
• Exceptional communication skills both written and verbal.
• Experience in content marketing and copywriting.
• Creative thinking and the ability to propose innovative ideas.

Working Relationships:

• Internal: Marketing team, Operation, Design team, IT department.
• External: Advertising agencies, digital platforms, marketing partners.