Digital Marketing Manager Freelancer Sujata Basel

Develop, implement, and manage multi-channel digital marketing strategies aligned with company goals

Plan campaigns for brand awareness and lead generation

Conduct competitor analysis and identify new digital growth opportunities.

Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.).

Manage SEO & SEM strategies to improve rankings and organic traffic.

Create targeted campaigns for specific audience segments for the given country and territories.

Coordinate with content creators, designers, and video editors to create effective content.

Ensure all digital assets follow brand guidelines and are optimized for each platform.

Develop content calendars for all platforms

Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.

Use analytics tools (Google Analytics, GA4, Hotjar, etc.) to track performance.

Run A/B testing to optimize ads, landing pages, and paid campaigns.

Generate regular reports with actionable insights.

Oversee brand presence on platforms like Instagram, LinkedIn, Facebook, TikTok, and X (Twitter).

Engage with followers, respond to queries, and manage online reputation.

Collaborate with influencers and partners for promotions.