Digital Marketing Manager

Scale Army

Our client is a consumer ecommerce multi-brand company focused on helping families live healthier while reducing environmental impact through safe, sustainable alternatives to single-use plastics. Their design-forward products are sold primarily through direct-to-consumer channels, with operations across Shopify, Amazon, and major social media platforms, supported by a strong emphasis on digital growth, content-led marketing, and efficient performance-driven spend.

Role Overview

The Digital Marketing Manager will fully own the brand s digital marketing function end to end, leading growth across paid and organic channels while managing content, creative execution, and performance metrics. This is a senior-level role requiring strong autonomy, strategic thinking, and full accountability for sales by channel, marketing spend, ROAS, and overall marketing effectiveness across the funnel.

Key Responsibilities

Growth Strategy & Performance Ownership

• Develop and lead data-driven marketing campaigns across digital channels.
• Own full-funnel performance from top-of-funnel acquisition through conversion.
• Track, analyze, and optimize marketing performance across platforms.
• Own marketing spend efficiency and ROAS to ensure strong return on investment.
• Present performance insights, recommendations, and updates to leadership.
• Contribute to new product development through market insights and execution support.

Campaign Development & Execution

• Plan and execute campaigns including product launches, promotions, upselling, and cross-selling initiatives.
• Leverage existing assets and AI tools to improve efficiency, messaging, and output.
• Optimize campaigns using performance data and trend analysis.

Content, Social & Community Management

• Oversee social media channels and content calendars.
• Create and manage content using static creative and short-form video formats such as Reels and TikTok.
• Monitor and respond to comments, messages, and reviews in a timely and professional manner.
• Use AI tools to analyze social trends, competitive activity, and content opportunities.

Influencer & Creative Asset Management

• Source, manage, and evaluate influencers with focus on measurable return.
• Work directly with photographers, creative vendors, and AI tools, including development of quarterly shot lists.
• Ensure creative assets are uploaded and organized within Google Drive.
• Support packaging and product content development as needed.

Reporting & Analytics

• Monitor and report on performance daily, weekly, and monthly.
• Prepare executive-level reporting covering sales by channel, marketing spend, ROAS, and performance trends.
• Track weekly, monthly, and quarterly growth patterns across campaigns.