Digital Marketing Manager

Scale Army

Employer Active

Posted 6 hrs ago

Experience

5 - 7 Years

Job Location

Egypt - Egypt

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

The Digital Marketing Manager will oversee the company s digital go-to-market function, managing the MARTECH stack, advertising campaigns, website, analytics, and marketing operations to drive lead generation, brand visibility, operational efficiency, and actionable intelligence.

The role requires a strategic marketer with technical depth across automation, reporting, digital channels, and content execution.

Marketing Operations

  • Manage the marketing technology stack, primarily Salesforce.com and Marketo.
  • Establish and execute plans for database cleansing and growth, removing outdated information, contacts, workflows, and other components.
  • Create and interpret reports and dashboards that provide actionable insights for sales and marketing leadership.
  • Work closely with sales, channel, and business development teams to improve marketing and sales operations and efficiency.

Digital Advertising & Campaign Management

  • Develop and execute targeted digital advertising campaigns that drive leads and brand awareness.
  • Lead automated outbound programs including nurture, reactivation, and customer engagement.
  • Collaborate with agencies and internal stakeholders to create content and ad copy for successful campaign execution.
  • Align with channel and alliance teams to ensure digital support for joint go-to-market activities.
  • Manage the digital marketing budget.

Website, Content & Social Media

  • Manage, integrate, and optimize the company website and blog.
  • Lead the social marketing plan and execution to drive increased audience engagement and influencer marketing.
  • Collaborate with agencies and vendor partners to support digital initiatives.

Skills

  • Strong analytical mindset and ability to derive insights from marketing data.
  • Ability to balance tactical execution with strategic planning and leadership-level recommendations.
  • Process-driven, organized, and highly detail-oriented.
  • Strong communication, creativity, and project-management abilities.
  • Passion for using modern marketing technology to solve complex challenges and improve business performance.
  • Ability to drive engagement, inclusion, and collaboration across internal teams.

Desired Candidate Profile

Experience

  • Bachelor s degree in Marketing, Communications, or a relevant field.
  • 5+ years of digital marketing experience, including 3+ years managing marketing automation programs.
  • Certified in Marketo/Eloqua and Salesforce.com .
  • Google Ads and Analytics certified, plus experience with digital advertising platforms, content syndication, and intent-based marketing.
  • Web development skills including WordPress management, HTML, CSS, and JavaScript.
  • Adobe Creative Cloud experience.
  • Proven success designing and implementing digital marketing campaigns.
  • In-depth understanding of marketing technologies and experience building a MARTECH roadmap.
  • B2B technology marketing experience; cloud services preferred.
  • Experience implementing or managing GDPR-based marketing programs preferred.

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Digital Marketing Manager

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Scale Army

Our client is a leading provider of secure Desktop-as-a-Service (DaaS) solutions that enable organizations to deliver high-performance virtual desktops and cloud-based applications to employees anywhere, on any device. With a strong focus on security, compliance, and efficiency, they empower distributed teams to work productively while maintaining robust data protection and meeting regulatory requirements.

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https://jobs.ashbyhq.com/Scale%20Army%20Careers/c8d8259c-3edd-4ab9-bc9a-9d786dfa0b88