Digital Marketing Manager
AccorHotel
Employer Active
Posted 9 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Develop and execute digital marketing strategies to drive online traffic, brand awareness, and customer engagement.
- Plan and manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
- Oversee SEO/SEM strategies to maximize website traffic and search rankings.
- Manage the company s social media presence across all platforms.
- Create and manage content for the website, blogs, and email marketing campaigns.
- Analyze and report on campaign performance using tools like Google Analytics, providing actionable insights.
- Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
- Identify trends and insights and optimize spend and performance based on data.
- Manage the marketing budget for digital campaigns.
- Stay up to date with the latest digital marketing trends, technologies, and best practices.
- Build and maintain a strong brand voice across all digital channels.
Desired Candidate Profile
Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 3-4 years of proven working experience as a Digital Marketing Manager or similar role.
- Strong understanding of digital marketing concepts, best practices, and tools.
- Hands-on experience with SEO, Google Ads, Facebook Business Manager, email marketing tools, and CMS platforms (e.g., WordPress, etc).
- Excellent analytical skills and experience with reporting tools.
- Creative thinking and problem-solving abilities.
- Strong communication and leadership skills.
- Ability to work independently and manage multiple projects simultaneously.
- Certification in digital marketing is a plus.
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Manager
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