Digital Marketing Manager

Confidential Company

Digital Strategy & Campaign Management

• Develop and implement a comprehensive digital marketing strategy aligned with Louzan Group’s brand and business goals.

• Plan and manage multi-channel campaigns across social media, email, display, paid search (PPC), SEO, and influencer collaborations.

• Manage digital marketing budgets and optimize spending to ensure maximum ROI.

• Coordinate seasonal and product launch campaigns to support sales objectives and brand growth.

Social Media & Content Management

• Oversee content strategy for all digital platforms, ensuring consistent brand voice and high-quality visual presentation. • Collaborate with the creative and influencer teams to produce engaging social media content.

• Monitor social media trends and audience insights to enhance engagement and follower growth.

E-Commerce & Website Management

• Work closely with the e-commerce and IT teams to optimize website traffic, conversion rates, and user experience.

• Analyze online customer behavior and implement data-driven improvements.

• Ensure website content, product listings, and visuals are up to date and aligned with brand standards.

Analytics & Performance Tracking

• Measure and report performance of all digital marketing campaigns and assess against KPIs and ROI.

• Utilize tools such as Google Analytics, Meta Business Suite, and CRM data to track campaign success and customer insights.

• Prepare monthly reports and recommendations for management review.

Team Leadership & Collaboration

• Lead and mentor the digital marketing team to achieve excellence in campaign execution and content creation.

• Collaborate with internal departments (PR, Visual Merchandising, Retail, and Ecommerce) for integrated marketing efforts.

• Liaise with external digital agencies, media partners, and vendors as needed.