Digital Marketing & Media Buying Specialist CareerSaudia

• Plan, execute, and optimize digital advertising campaigns across various platforms, including Facebook, Instagram, Snapchat, TikTok, Google Ads, LinkedIn, and others. • Strategize and implement media buying strategies to effectively allocate budgets and maximize ad spend based on campaign performance. • Manage and track all paid social media activities, including ad setup, targeting, bidding, and reporting. • Monitor key metrics such as click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and conversion rates, adjusting strategies as necessary to achieve targets. • Analyze audience behavior, campaign performance, and user acquisition trends to refine and optimize campaign effectiveness. • Oversee mobile app download campaigns, tracking user acquisition, retention rates, and optimizing for growth. • Collaborate with cross-functional teams, including content creators, graphic designers, and marketing teams, to ensure cohesive campaign strategies and messaging. • Stay up-to-date with the latest industry trends, platform updates, and competitor activities to make informed decisions and recommendations. • Utilize A/B testing, audience segmentation, and creative optimization to enhance campaign performance and engagement. • Prepare detailed reports on campaign performance, providing data-driven insights and recommendations for improvement.