Digital Marketing Officer

HEC Paris in Qatar

Job Description

Roles & Responsibilities

Desired Candidate Profile

• Eligible candidates must be current residents of Qatar and hold a valid Qatar ID. International applications will not be considered for this role.
• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, Data Analytics, Computer Science, or a related field. A master's degree is an advantage
• Minimum 8+ years of experience in digital marketing, with a strong focus on performance marketing, media buying, and lead generation
• Strong hands-on experience managing paid campaigns across LinkedIn, Google, Meta, and other relevant platforms
• Proven experience improving website performance, landing pages, CRO, and digital user journeys
• Strong experience with SEO, SEM, analytics, campaign reporting, and digital optimization
• Experience with CRM platforms such as Salesforce and with campaign attribution, lead tracking, segmentation, and dashboards
• Experience managing external agencies and holding partners accountable against clear KPIs
• Experience in higher education, executive education, premium services, or other high-consideration sectors is an advantage
• Prior experience in Qatar and/or the GCC region is an advantage
• Strong analytical mindset with the ability to translate data into clear recommendations and stories
• Advanced knowledge of GA4, campaign reporting, dashboarding tools such as Looker Studio, and performance tracking
• Strong expertise in SEO, GEO, SEM, CRO, paid media optimization, audience targeting, and retargeting
• Good understanding of website technologies, CMS environments, HTML, CSS, and basic JavaScript
• Strong understanding of social listening, competitor tracking, audience insight generation, and organic and paid channel integration
• Familiarity with AI-enabled marketing tools, AI-search visibility, and content discoverability best practices
• Ability to translate brand positioning into digital campaigns, landing pages, and conversion journeys
• Excellent written and verbal communication skills in English. Arabic is a plus
• High attention to detail, strong ownership, and strong stakeholder management skills
• Graphic design capability, or experience briefing designers effectively, is a strong plus
• Highly organized with strong project management and multitasking abilities
• Data-driven, structured, and methodical approach to problem-solving
• Proactive and results-oriented mindset with a focus on continuous improvement
• Ability to work collaboratively across teams and with external partners
• Adaptable and comfortable working in a fast-paced, dynamic environment
• Demonstrates ownership, accountability, and initiative
• Willingness to work flexible hours, including evenings and weekends when required