Digital Marketing Specialist (Services), Freelance

Client of Pillars Consultancy - Recruitment Egypt

About the Role:

Pillars Career Advising is seeking a creative and results-driven Digital Marketing Specialist for a 3-month virtual project. The ideal candidate will have proven experience in marketing learning and education services across the Gulf, Middle East, and KSA markets, with a deep understanding of local culture, digital trends, and audience behavior.

The role focuses on attracting clients and learners interested in the internationally accredited Facilitating Career Development (FCD) program and FCD Instructor (FCDI) training, both accredited by the National Career Development Association (NCDA USA).

Key Responsibilities:

• Develop and execute digital marketing campaigns promoting FCD and FCDI programs in Arabic and English across multiple social media platforms (Snapchat, Instagram, X/Twitter, and LinkedIn).
• Create engaging, culturally relevant Arabic content posts, visuals, short videos, and stories tailored to professionals who are interested to become CCSP, University and or School Advisors HR departments, and educators in the Gulf and KSA region.
• Manage paid and organic campaigns to generate qualified leads and conversions.
• Optimize SEO and hashtags for Arabic and bilingual posts to enhance visibility and engagement.
• Collaborate with Pillars Career Advising to align campaigns with the brand message, program calendar, and enrollment timelines.
• Track campaign performance and present weekly analytics reports on reach, engagement, and conversion metrics.
• Build and maintain a community of followers and potential learners interested in continuing education and accredited career development certifications.

Qualifications:

• Proven experience (35 years) in digital marketing, preferably in the education, learning, or training sector.
• Native or fluent proficiency in Arabic (written and spoken); strong working command of English.
• Proficiency with digital marketing tools and platforms (Meta Ads Manager, Google Ads, Canva, SEO/analytics tools, etc.).
• Active presence and management experience on Snapchat, Instagram, X/Twitter, and LinkedIn.
• Strong understanding of audience targeting, cultural sensitivity, and brand positioning in Arab markets.

Expected Deliverables:

• Minimum of 3 active campaigns per month across platforms
• Weekly analytics reports with measurable KPIs (reach, engagement, conversion).
• Lead generation for course enrollment through http://www.pillarscareeradvising.com.
• Coordination with Pillars team for content planning and promotional calendar.