Digital Marketing Specialist

MySender

Posted on 16 Dec

Experience

3 - 5 Years

Job Location

Cairo - Egypt

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

1. Support Digital Setup & Launch

  • Help end-to-end setup of the e-commerce website (platform selection, structure, product pages, content, visual branding).
  • Support in coordination with developers, designers, photographers, and agency partners as needed.
  • Set up and manage CRM, email marketing, analytics.
  • Establish the store s social media accounts (Instagram, TikTok, Facebook, Snapchat) including visual identity, content style, and posting guidelines.
  • Help in setting up customer service channels (WhatsApp Business, chatbot, email templates, FAQs).

2. Content Creation & Brand Marketing

  • Develop the content strategy for eyewear brands and seasonal campaigns.
  • Manage product photography, videos, reels, UGC, and brand storytelling.
  • Maintain consistent brand identity across website, social media, and advertising.
  • Manage the content calendar and ensure regular posting and community engagement.

3. Performance Marketing & Growth

  • Plan and execute paid campaigns across Meta, Google, TikTok, and Snapchat to drive traffic and conversions.
  • Optimize campaigns for ROAS, CPA, and online sales growth.
  • Own SEO roadmap: keywords, product descriptions, blogs, link-building, content creation.
  • Build and grow email/newsletter and SMS marketing channels.
  • Track KPIs such as website traffic, conversion rate, CAC, and repeat purchase rate.

4. E-Commerce Operations Support

  • Ensure all online products are correctly listed, priced, categorized, and updated.
  • Oversee end-to-end customer journey from website entry to delivery.
  • Support customer service responses and help develop SOPs for queries, returns, and exchanges.
  • Analyze order data and suggest improvements to product assortment and promotions.

5. Collaboration & Reporting

  • Work closely with the Store Manager, Operations, and Founders.
  • Coordinate with eyewear brand partners for campaigns, co-marketing, and product launches.
  • Prepare weekly and monthly performance reports (sales, traffic, content performance).
  • Propose data-driven improvements to increase sales and customer satisfaction.

Desired Candidate Profile

Requirements

  • Significant accomplishment in any area that you are proud of and can share (education, business, sports, arts, private...)
  • 3+ years experience in digital marketing, ideally in retail, fashion, beauty, or lifestyle brands
  • Experience in launching or managing an e-commerce store (Shopify, WooCommerce, or similar).
  • Strong knowledge of social media, SEO, content creation, and performance marketing.
  • Familiar with analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager).
  • Creative thinking with a strong eye for aesthetics and branding.
  • Ability to work in a startup environment: hands-on, multitasking, fast execution.
  • Excellent communication skills and customer-centric mindset.

Preferred Qualifications

  • Experience with eyewear, fashion retail, or premium lifestyle brands.
  • Experience with startup, new ventures, entrepreneurship, building businesses from scratch
  • Skills in graphic design tools (Canva, Photoshop) and basic video editing.
  • Knowledge of CRM and retention marketing tools.
  • Experience working with influencers, stylists, or KOLs.

Company Industry

  • Retail

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Digital Marketing Specialist

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MySender

We are a new fashion eyewear retailer launching our first physical store and expanding into e-commerce and B2B/wholesale in UAE. We carry a curated selection of multiple international eyewear brands with focus on creative designs, Paris native, quality products, different from mainstream already present on the market.

https://wuzzuf.net/jobs/p/2mjvgadoexvh-digital-marketing-specialist-mysender-cairo-egypt