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Job Description
Roles & Responsibilities
This is a delivery-focused position for someone who thrives at pace, is confident operating in a matrix environment, and brings strong Arabic/English search expertise across multiple GCC markets.
Working closely with regional marketing, sales, and global digital teams, you will ensure digital programs are executed to a high standard, appropriately localised, and optimised through actionable performance insights.
About the Role
As a Digital Marketing Specialist at Thomson Reuters, you will:
Pipeline growth from paid channels: plan, execute, and scale paid acquisition that drives qualified leads MQL/MQR SQL/SQR Opportunity span> Closed-won.
Support SEO and GEO execution: keyword/topic research, on-page fundamentals, technical hygiene inputs, and content amplification to grow high-intent organic demand.
Build channel strategy, budget allocation, bid strategy, and scaling plans to hit monthly pipeline targetsspan> with clear ROI logic.
Run rigorous testing: messaging, audiences, landing page variations, creative formatsspan> and apply learningsspan> and make recommendations.
Set up and QA tracking (GA4, Google Tag Manager, conversions) and ensure reporting accuracy.
Create dashboards and performance updates with clear actions and recommendationsspan> across tools.
Desired Candidate Profile
You're a fit for the role of Digital Marketing Specialist at Thomson Reuters if you have:
- Fluent inspan> Arabic andspan> English
- 5+ years' experience in Paid Search within SaaSspan> or performance-driven organisations
- Strong hands-onspan> experiencespan> in paid media, SEO/span>/GEOspan> fundamentals, and digital analytics/performance optimisation
- Strong knowledge of GA4, Google Tag Manager, Google Ads, and programmatic platformsspan> and conversion tracking best practices
- Experience executingspan> digitalspan> campaigns and understanding of funnel progression (MQL/SQL concepts)
- Confident working in a matrix organisation with multiple stakeholders and competing priorities
- Natural curiosity and desire to make an impact
Company Industry
- Media
- Publishing
- TV
- Radio
- Outdoor
- Digital
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Specialist
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Thomson Reuters
Thomson Reuters is seeking a hands-on Digital Marketing Specialist to drive demand generation across our Legal and Corporate portfolio in the GCC. This is a full-funnel role spanning paid media, SEO, web and landing-page optimisation, content amplification, analytics, and continuous performance improvement, with a clear focus on measurable lead and pipeline impact.
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