Digital Marketing Specialist Affordables Fashion LLC

We are looking for a creative, results-driven Digital Marketing Specialist to join our growing team. In this role, you will be responsible for developing, implementing, and optimizing digital marketing campaigns across various online channels to increase brand awareness, drive traffic, and generate leads.

Key Responsibilities:

• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
• Manage the day-to-day handling of all social media platforms and adapt content to suit different channels.
• Optimize website content for maximum visibility and ranking on search engines (SEO).
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on insights.
• Collaborate with internal teams (design, content, sales) to create landing pages and optimize user experience.
• Manage and improve lead generation campaigns, measuring results.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in a digital marketing role (2+ years preferred).
• Solid knowledge of website analytics tools (e.g., Google Analytics, SEMrush, Hotjar).
• Experience with marketing automation tools and CRM systems (e.g., HubSpot, Mailchimp, Salesforce).
• Hands-on experience with SEO, Google Ads, Meta Ads, and email marketing campaigns.
• Strong analytical skills and data-driven thinking.
• Excellent written and verbal communication skills.
• Up to date with the latest trends and best practices in online marketing.

What We Offer:

• Competitive salary and performance-based incentives.
• Flexible working hours and remote work options.
• Professional development and certification reimbursement.
• A collaborative and creative work environment.
• Opportunities to grow within a fast-paced organization.