Digital Marketing Specialist

Client of Talentmate

We are seeking an experienced and talented Digital Marketing Specialist who is fluent in Arabic to manage our online presence and drive our marketing strategies. The successful candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across different channels to enhance our brand awareness, generate leads, and foster customer engagement. As a digital expert, you will be expected to stay on top of the latest trends, tools, and technologies to create innovative campaigns that align with our business objectives. The role requires a strategic thinker who can analyze data, understand consumer behavior, and leverage digital platforms to achieve measurable outcomes. If you have a passion for digital marketing and are looking to make a significant impact, we would love to hear from you.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple digital platforms.
• Manage and optimize all digital marketing campaigns, including SEO, SEM, PPC, and social media.
• Create engaging and relevant content tailored to Arabic-speaking audiences.
• Monitor and analyze campaign performance, providing regular reports and actionable insights.
• Conduct market research to identify new opportunities and competitive dynamics.
• Collaborate with cross-functional teams to ensure cohesive branding and messaging.
• Utilize data analytics tools to track and report on digital marketing performance.
• Stay informed on digital marketing trends, innovations, and best practices.
• Implement A/B testing to optimize campaign elements for maximum impact.
• Manage the company's social media profiles and online presence using strategic planning.
• Conduct regular SEO audits to improve website ranking and drive organic traffic.
• Oversee budget management and financial forecasting for digital marketing initiatives.

Requirements

• Proven experience working as a Digital Marketing Specialist or similar role.
• Fluency in Arabic, with excellent communication and writing skills.
• Strong understanding of current digital marketing trends and best practices.
• Proficient in digital marketing tools such as Google Analytics and AdWords.
• Experience in creating and managing SEO/SEM, PPC campaigns, and social media marketing.
• Ability to analyze performance data and translate findings into actionable insights.
• Bachelor s degree in Marketing, Communications, or a related field is preferred.