Digital Marketing Specialist

Confidential Company

Role Purpose:

Lead all digital marketing and performance-driven campaigns, ensuring strong online

visibility, qualified lead generation, and measurable return on marketing investment.

Key Responsibilities:

• Plan, execute, and optimise paid digital campaigns across Google Ads, Meta, TikTok,

and other relevant platforms.

• Manage SEO and SEM strategies to strengthen organic and paid visibility.

• Track daily performance metrics, KPIs, lead quality, and conversion trends.

• Implement remarketing strategies and automated lead funnels to improve conversion

rates.

• Coordinate daily with freelance creative and content resources to ensure timely

delivery.

• Prepare creative briefs, monitor deliverables, and align content with campaign

objectives.

• Ensure all digital outputs directly support lead generation, qualification, and sales

conversion goals.