Digital Marketing Specialist
Scale Army
Posted on 2 Mar
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Experience
2 - 5 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Our client is a specialized marketing agency serving the beauty and wellness industry. They partner with high-end salons, spas, and lifestyle brands across North America to deliver comprehensive branding, digital strategy, and search visibility solutions. Known for speaking the native language of their niche, they combine deep industry expertise with a collaborative, high-energy culture that blends creative execution with data-driven performance.
Location
Fully Remote | 8 AM 6 PM CT, Monday to Thursday (4-day work week)
Role Overview
The Digital Marketing Specialist & Coordinator will execute and manage digital marketing deliverables with precision and consistency. This is a hands-on, execution-focused role responsible for operating core digital platforms, fulfilling SEO packages, managing account details, and ensuring monthly production goals are met. The role requires someone who thrives inside digital tools, follows proven processes, and takes pride in delivering high-quality, detail-oriented work while collaborating with senior strategists on advanced initiatives.
Key Responsibilities
Platform Operation
- Operate the Search Atlas platform to fulfill defined SEO packages.
- Perform monthly optimizations, keyword tracking, and basic technical checks for assigned clients.
Account Management
- Maintain organized records of client preferences, unique needs, and historical information.
- Serve as the central point of knowledge for assigned accounts, ensuring accuracy and consistency.
Execution & Workflow Management
- Manage a personal production calendar within ClickUp.
- Complete monthly deliverables, including content updates, SEO tasks, and reporting, on time.
Performance Reporting
- Monitor Google Analytics and Search Console to extract data and identify trends.
- Create clear monthly performance summaries for stakeholders.
HubSpot Support
- Assist with lifecycle campaign logistics, including data entry, basic performance checks, and light email marketing support.
Strategic Collaboration
- Collaborate with the Senior SEO Strategist to troubleshoot technical challenges and support higher-level strategy execution.
Desired Candidate Profile
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.
Qualifications Experience
- 2+ years of hands-on experience in digital marketing or account coordination.
- Direct experience with Search Atlas, HubSpot, and ClickUp.
- Working knowledge of Local and Organic SEO fundamentals, including keywords, metadata, and rankings.
- Experience in the beauty, salon, or wellness industry is a plus.
Skills
- Strong technical fluency with the ability to learn and master new software platforms quickly.
- Highly detail-oriented with strong organizational capabilities across multiple client accounts.
- Ability to manage recurring monthly production goals independently.
- Proactive, self-starter mindset with pride in execution and quality output.
- Strong time management and process adherence skills.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Specialist
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