Digital Marketing Specialist

Scale Army

Employer Active

Posted 8 hrs ago

Experience

3 - 5 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Build integrated strategies across SEO, SEM, paid social, and programmatic aligned with client objectives.
  • Incorporate AI tools and agents (Chat GPT, Claude, N8N, Jasper, Mi journey, AdCreative.ai ) to enhance segmentation, creative development, and optimization.
  • Translate business goals into actionable marketing plans with measurable KPIs.
  • Identify and pilot emerging platforms, ad formats, and AI-driven enhancements.

SEO & Content Optimization

  • Conduct keyword research, technical audits, and on-page/off-page improvements using SEMrush, Ahrens, and Screaming Frog.
  • Develop AI-assisted workflows for clustering, metadata optimization, and performance forecasting.

Paid Media

  • Plan and optimize campaigns across Google Ads, Meta, LinkedIn, and programmatic channels.
  • Use AI for creative testing, bidding, audience expansion, and copy variation.

Analytics & Reporting

  • Configure and interpret GA4, Google Tag Manager, and Looker Studio dashboards.
  • Deliver clear insights, trends, and data-backed recommendations.
  • Design and manage A/B and multivariate tests to optimize campaigns and user experiences.

What Success Looks Like

  • Builds effective cross-channel strategies that improve SEO rankings, paid media performance, and analytics clarity.
  • Implements AI-enhanced workflows that streamline optimization, testing, and content processes.
  • Delivers clear, data-backed insights through accurate dashboards and reporting.
  • Continuously iterates based on A/B tests, analytics, and performance trends.
  • Achieves measurable improvements across KPIs such as CTR, CPA, ROAS, and organic visibility.

Desired Candidate Profile

Experience

  • 3 5 years in a digital marketing role focused on SEO and paid media.
  • Practical experience using AI in marketing (agent creation, content generation, workflow automation, optimization).
  • Deep familiarity with Google Ads, Meta Business Suite, LinkedIn Ads, and GA4.
  • Proficiency with SEMrush, Ahrefs, GTM, and Looker Studio.
  • Experience in healthcare, pharma, or biotech marketing is a plus.
  • Certifications such as Google Ads, GA4, HubSpot, or AI platforms (e.g., Jasper, ChatGPT API workflows) are a plus.
  • Experience in small or fast-growing agencies is an advantage.

Skills

  • Strong analytical mindset with the ability to turn data into actionable insights.
  • Excellent understanding of conversion funnels, attribution modeling, and engagement metrics.
  • Clear, confident communicator with strong presentation and storytelling abilities.
  • Skilled in cross-functional collaboration and client-facing communication.
  • Comfortable working across the full funnel from awareness to conversion and retention.
  • Detail-oriented, proactive, and highly adaptable in fast-paced environments.

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Digital Marketing Specialist

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Scale Army

Our client is an agile, fast-growing experience design studio supporting healthcare and life sciences brands through data-driven, AI-enhanced digital marketing. They take an integrated approach across SEO, paid media, analytics, and automation, helping organizations optimize performance across the entire funnel. Their focus on experimentation, measurement, and continuous improvement enables clients to scale intelligently while staying ahead of industry and technology shifts./p>

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