Digital Marketing Specialist

Scale Army

Key Responsibilities:

• Data Analysis & Campaign Optimization

  • Pull and analyze data from marketing campaigns to identify trends, insights, and opportunities for improvement.

  • Measure key performance indicators (KPIs) for digital marketing campaigns and suggest adjustments to optimize performance.

  • Use analytics tools to track and report on campaign effectiveness, customer behavior, and conversions.

• Website Management & Content Updates

  • Manage and update website content using WordPress or Webflow, ensuring that the content is aligned with the brand s messaging and goals.

  • Ensure that website performance is optimized for speed, functionality, and SEO best practices.

  • Collaborate with the creative team to produce high-quality visual and written content that resonates with the target audience.

• Email Marketing & HubSpot Management

  • Execute email marketing campaigns using HubSpot s marketing automation tools.

  • Build and edit landing pages in HubSpot, creating engaging, conversion-optimized pages.

  • Edit and manage HubSpot workflows, ensuring smooth campaign execution and lead nurturing processes.

  • Assist with CRM tasks, including data entry, segmentation, and campaign management.

• Cross-Department Collaboration

  • Work closely with product teams, creative content teams, and other marketing stakeholders to ensure cohesive and effective marketing campaigns.

  • Act as a liaison between departments to facilitate communication and collaboration, ensuring that all marketing efforts are aligned with the company s broader goals.

• Technical Proficiency & Process Improvement

  • Leverage technical tools and platforms (WordPress, Webflow, HubSpot) to ensure the efficient management and execution of marketing tasks.

  • Continuously assess and improve processes to streamline marketing efforts and enhance team productivity.

  • Stay up to date with the latest digital marketing trends and technologies to drive innovation and results.