Digital Marketing Specialist

Client of Business Lobby

A leading regional distribution company with offices across the Middle East is currently seeking a Digital Marketing & Content Specialist that will focus on strengthening the company s digital presence through strategic content creation, and online engagement across multiple platforms.

Responsibilities

• Develop and manage the company s social media strategy across social media platforms.
• Create monthly content calendars covering various product categories and in-house brands.
• Produce high-quality videos, photos, and graphic content to support campaigns and product visibility.
• Coordinate photoshoots, reels, lifestyle content, and short-form videos.
• Support packaging design and ensure consistent visual identity across digital and physical assets.
• Develop creative concepts and marketing ideas for seasonal occasions and major campaigns
• Execute digital marketing activities, including paid campaigns on Meta, TikTok, and Google.
• Monitor campaign performance and prepare reports with actionable insights.
• Collaborate with suppliers, agencies, sales teams, and product teams to align marketing strategies with business objectives.
• Participate in the enhancement of packaging for new collections and private-label items.
• Oversee content planning, timelines, and workflow while ensuring adherence to deadlines and brand guidelines.