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Experience
5 - 10 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
KEY ACCOUNTABILITIES & ACTIVITIES
Key Accountabilities
1. Digital Marketing Strategy & Execution
Develop, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing, and content marketing) aligned with business goals.
2. Content Development & Brand Awareness
Create and oversee engaging, compliant content tailored for various platforms, ensuring brand consistency and adherence to financial advertising guidelines.
3. Performance Tracking & Optimization
Monitor campaign KPIs, analyse analytics, and optimize strategies to improve conversion rates and ROI.
4. Lead Generation & Client Engagement
Implement targeted campaigns to generate high-quality leads, nurture client relationships, and enhance customer retention.
5. Collaboration & Compliance
Work closely with internal teams, agencies, and compliance departments to ensure all marketing activities meet regulatory and brand standards.
JOB SPECIFICATIONS
Knowledge / Skills
SEO, SEM (Google Ads), and social media advertising
Email marketing and automation.
CRM integration and lead nurturing workflows
A/B testing and conversion rate optimization (CRO)
Content marketing and copywriting for financial products
Paid social advertising (LinkedIn, Facebook, Instagram)
Marketing funnel design and retargeting strategies
Proficiency with marketing analytics tools (Google Analytics, Tag Manager, social insights)
Strong communication, analytical, and project management skills
Desired Candidate Profile
Bachelor s degree in Marketing, Communications, Business Administration, or related field
Professional certifications in Digital Marketing (Google Ads and Facebook Blueprint) preferred
Minimum 5 years of digital marketing experience, preferably within the financial services industry
Proven track record of managing successful multi-channel campaigns in a regulated sector
Company Industry
- Consulting
- Management Consulting
- Advisory Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Specialist
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