Digital Marketing Specialist/ Media Buyer

Genpact

This role is ideal for individuals who are eager to learn and grow in the dynamic world of digital advertising and media buying.

The ideal candidate will support our advertising sales efforts while gaining hands-on experience in media planning and buying.

Key Responsibilities:

• Collaborate with clients to understand their advertising goals and develop tailored ad solutions.
• Manage and maintain relationships with advertisers, ensuring their satisfaction and addressing concerns.
• Support media buying activities, including navigating ad platforms, audience targeting options, campaign performance, and provide insights to improve results.
• Stay updated on industry trends, digital advertising platforms, and competitor activitie
• Develop, implement, and optimize digital marketing campaigns across multiple platforms including search, display, and social media.
• Plan, execute, and manage media buying strategies to maximize ROI and achieve campaign objectives.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement.
• Collaborate with creative and content teams to ensure alignment of messaging and branding across all digital channels.
• Conduct market research to identify target audiences and emerging trends in digital marketing.
• Manage budgets, bid strategies, and pacing to ensure efficient allocation of advertising spend.
• Utilize analytics tools to track conversions, user engagement, and campaign effectiveness.
• Stay updated with the latest digital marketing and media buying trends, tools, and best practices.
• Test and optimize ad creatives, landing pages, and audience segments to improve campaign performance.
• Coordinate with internal stakeholders and external partners to ensure seamless campaign execution.