Digital Marketing Specialist Remote

ALKAFFARY GROUP

We are hiring a Digital Marketing Specialist to manage and optimize performance marketing for our fast-growing e-commerce business, with a strong focus on Snapchat Ads Meta Google tiktok

This role is execution-driven and measured by CPA, ROAS, and daily performance.

Key Responsibilities

• Run and optimize campaigns on Snapchat, Meta, and Google Ads
• Monitor daily spend, CPA, ROAS, and conversions
• Scale winners and pause underperforming ads
• Ensure each product/category has separate ad sets
• Coordinate with the content team for creatives
• Update performance daily in ClickUp
• Identify website or tracking issues and report them
• Provide short, clear performance reports

Requirements

• Strong Snapchat Ads experience (mandatory)
• E-commerce performance marketing background
• Understanding of CPA, ROAS, retargeting
• Comfortable with ClickUp and reporting
• Fast execution and accountability

This is a performance role, not a branding or content-only job.

Proven expertise in web analytics and online marketing.

Hands-on experience with e-commerce platforms such as Shopify, Zid, or Salla, preferably within a retail environment.

Strong familiarity with digital marketing trends, tools, and performance tracking.

Prior experience in the e-commerce or retail sector within Saudi Arabia is a plus.

Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.