Digital Media Buyer
Mishkat Nour
Employer Active
Posted on 30 Oct
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Responsibilities:
- Plan, execute, and optimize digital media buying campaigns across platforms such as Facebook, Google, Instagram, and other relevant channels to maximize reach and engagement.
- Monitor, analyze, and report on campaign performance metrics, adjusting strategies to achieve optimal ROI and meet organizational objectives.
- Collaborate with marketing, communications, and creative teams to develop compelling ad creatives and messaging aligned with the foundation s mission and campaigns.
- Manage budgets for paid media campaigns, ensuring efficient allocation and adherence to financial guidelines.
- Conduct audience research and segmentation to target the most relevant demographics for each campaign.
- Stay updated on digital marketing trends, platform updates, and best practices to ensure campaigns remain innovative and effective.
- Negotiate with media vendors and platforms to secure advantageous rates and placements.
- Implement A/B testing and other optimization techniques to improve ad performance and conversion rates.
- Ensure all campaigns comply with ethical standards and organizational values, particularly in sensitive community contexts.
- Provide regular insights and recommendations to senior management to inform broader marketing and outreach strategies.
Desired Candidate Profile
Minimum of 3 years and maximum of 4 years of hands-on experience in digital media buying or paid media management.
- Proven track record of managing successful digital advertising campaigns across multiple platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience with campaign budgeting, forecasting, and financial management.
- Familiarity with audience segmentation, targeting, and retargeting strategies.
- Ability to work independently and manage multiple campaigns simultaneously in a fast-paced environment.
- Up-to-date knowledge of digital marketing trends, tools, and best practices.
- Demonstrated commitment to ethical advertising and sensitivity to community-focused messaging.
- Fluency in English and/or Arabic, with strong written and verbal communication skills.
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Advertising
- Media Planning
- PR
Keywords
- Digital Media Buyer
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